Archive - Octoshark: Product management and other mythical beasts

The hiring trap

How reactive hiring blocks growth, and what to do about it

Feb 18 • Andrew Keogh

Eternal sunshine of the spotless plan

"You stop listening to what is true, and what is true is constantly changing."

Feb 11 • Andrew Keogh

Up and to the right

One metric to rule them all

Feb 4 • Andrew Keogh

January 2026

Good ideas come from disagreement

Why generative AI can't beat generative friction

Jan 28 • Andrew Keogh

(Where) did it all go wrong for social media?

Jan 21 • Andrew Keogh

Don't get faster at building the wrong thing

Why time-to-qualification beats time-to-market

Jan 14 • Andrew Keogh

Responding, fast and slow

Why giving yourself time to respond may be better than rapid reaction.

Jan 7 • Andrew Keogh

December 2025

Plan your failure before you start

How pre-mortems surface the risks estimation hides

Dec 31, 2025 • Andrew Keogh

A Product Management Carol

In prose. Being a ghost story of Product Management

Dec 24, 2025 • Andrew Keogh

All estimates are wrong. Some are useful.

The planning fallacy always wins

Dec 17, 2025 • Andrew Keogh

Maximising the value of work not done

Measuring the impact of strategic rejection

Dec 10, 2025 • Andrew Keogh

Agile swear words part 5: Just

It's rarely 'just' as simple as that

Dec 3, 2025 • Andrew Keogh

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