Archive - Octoshark

The loop of uncertainty

Why knowing what you’ve shipped doesn’t tell you anything valuable

Aug 19 • Andrew Keogh

Return to sender

Before blaming survey fatigue, check for inaction fatigue

Aug 12 • Andrew Keogh

Thanks, that was fun...

How loss of trust lowers the temperature

Aug 5 • Andrew Keogh

July 2026

Becoming a real boy

Part 3 of 3: Keeping the demo honest

Jul 29 • Andrew Keogh

The perfect shot

Part 2 of 3: what you get from the demo and what you don't

Jul 22 • Andrew Keogh

Part 1 of 3: paying attention to where you are on the journey

Jul 15 • Andrew Keogh

IWDforALL.org goes live today!

We built this because someone had to. Gender equity benefits everyone.

Jul 14 • Hilary Williams

Extraordinary claims

AI and the benefit of the doubt

Jul 8 • Andrew Keogh

The most important meal of the day

Why employee experience eats customer experience for breakfast

Jul 1 • Andrew Keogh

June 2026

Money for nothing

Why don’t customers pay for outcomes?

Jun 24 • Andrew Keogh

Survival of the focused

Adapting to the constraints of AI

Jun 17 • Andrew Keogh

Demonstrating value with AI involves more than counting tokens

Jun 10 • Andrew Keogh

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