Archive - Octoshark: Product management and other mythical beasts

Extraordinary claims

AI and the benefit of the doubt

Jul 8 • Andrew Keogh

The most important meal of the day

Why employee experience eats customer experience for breakfast

Jul 1 • Andrew Keogh

June 2026

Money for nothing

Why don’t customers pay for outcomes?

Jun 24 • Andrew Keogh

Survival of the focused

Adapting to the constraints of AI

Jun 17 • Andrew Keogh

Demonstrating value with AI involves more than counting tokens

Jun 10 • Andrew Keogh

SAIme old story

On the journey through AI transformation

Jun 3 • Andrew Keogh

May 2026

If we're all driving the same car, what's left to compete on?

May 27 • Andrew Keogh

What were we thinking?

Gavel logs and the memory of why

May 20 • Andrew Keogh

The prince without subjects

On whether it is still better to be feared than loved

May 13 • Andrew Keogh

The persistence of corporate currents

Why knowing what good looks like hasn't changed anything

May 6 • Andrew Keogh

April 2026

Decision systems vs. tribal knowledge

Apr 29 • Andrew Keogh

A little less conversation....

How pair programming finally became the default mode for software development, and what happens next.

Apr 22 • Andrew Keogh

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