IWDforALL.org goes live today!
We built this because someone had to. Gender equity benefits everyone.
Gender equity isn’t a women’s issue. It’s everyone’s issue. As Hillary Clinton once put it: “Women’s rights are human rights.” The fairer the world gets for women, the better it gets for men, for kids, for anyone who’s ever felt boxed in by what they’re “supposed” to be. That’s the idea International Women’s Day was built on, and it’s the idea we think deserves a proper home.
That home is, ultimately, UN Women. But over the last decade or so, the day’s work has too often been reduced by other agents to platitudes, purple cupcakes, and bland hashtags. The real work of change has stalled, if it was ever truly moving at the pace it needed to.
“Women’s rights are human rights.”
So a few of us built IWDforALL.org to redress the balance, and drive meaningful change at pace. We went live today.
It’s a free, open home for the stories, evidence, and arguments that make the case for equality; not just for women, but for everyone who benefits when the people around them, and they themselves, are treated fairly. Told straight. Told free. Told by the people actually doing the work, in classrooms and factories and courtrooms and kitchens across the globe.
Six of us built it: Clare Willetts, Michelle Minnikin, Sam Plant, Emma Thomas, and Andrew Keogh, alongside me. None of us were paid to. All of us were tired of watching something that should unite people get quietly fenced off and devalued.
What’s live from today:
Doing The Work: an interview series with women and men actually moving the needle, not just talking about it. We’re launching with Georgina Worrall, Head of POWERful Women. Four more equally impactful conversations with impressive individuals will be published over the coming days, too.
An evidence archive: real accounts of the gap between what’s said about equality and what’s lived, gathered the way the Everyday Sexism Project once did it: openly, without a gatekeeper.
The full origin story: what International Women’s Day actually is, where its “home” sits today, what’s happened to it, and why it matters regardless of your gender.
A directory of people doing the work: if you’re a female founder, a business owner, or an ally driving gender equity, you can register with us to gain visibility with companies looking to do the work and improve their DEI, which, let’s be honest, strengthens the P&L too. Everyone wins.
It’s free. It always will be. If you want to back the running costs, there’s a Ko-fi. No pressure, no strings.
Suffragette energy. Minus the suffering. That’s the whole idea.
Read it, share it, and if you’ve got a story that belongs in the archive, we want to hear it and put it in front of others.
👉 iwdforall.org 👉 iwdforall@gmail.com
Please share and socialise with your networks. We want to grow together, to make positive change for everyone, regardless of gender, sooner.


