First Edition

Welcome Aboard the Octoshark

Navigating the (occasionally treacherous) waters of product and engineering leadership

Hello, I'm Andrew Keogh. Over the past two decades, I've wandered the earth in search of interesting problems to solve, and somehow ended up back where I started (long story, which may reveal itself over time).

I’ve been lucky enough to work in many industries and diverse cultures, often at the crossroads of product management and engineering leadership.

I hope to share insights from my experiences, and provide:

• Quick dips into some topics

• Deep dives on areas of interest

• Insights on building effective product and engineering teams

• Advice on staying afloat in stormy waters

• Frameworks like my PandA model to align strategy with outcomes.

Some posts will be well-polished essays about things that have been on my radar for some time; you can also expect quick snapshots and evolving ideas.

Join the voyage

If you’re interested in product, technology, and engineering, and how to get the best out of all three, please subscribe. Let’s address these challenges together, one tentacle at a time. First post will be published on 7 May 2025 and every week thereafter.